I used to love solving impossible tech problems, the ones where you're deep in code at midnight, convinced you're about to crack it.

But over time, something shifted. I started needing more than just the satisfaction of "solving difficult problems." I needed to feel like my work improved someone's life.

In Big Tech, sure, my code reached millions. But I never met them. Never heard their stories. So it felt too distant.

So I left and I started my own thing, although at first I had no idea what I was doing. I could build anything you threw at me. But marketing? Sales? Explaining what I did in a way people understood? Zero clue.

But I had coaches teach me marketing, sales, mindset and more. I couldn't have fulfilled my dream without those skills. That's when it hit me: I'd love to do the same for those whose missing piece is tech.

So now, that's what I do. I show up for solopreneurs who are amazing at their craft but are drowning in tech. I make the complicated stuff simple. I build systems that actually work. And I genuinely care because we share the same dream: a business that works for us.