Hi 👋 I'm Roxana Lafuente,

The Freedom Systems Alchemist

I spent 8 years creating systems for billion-dollar companies. Now I do that for your business.

An image of Roxana Lafuente, a software engineer and funnel builder

The path that led to finding my niche

For years, I wondered why my 9-5s never made me happy. After two burnouts in less than two years, I knew something had to change 😵

I took a sabbatical to prioritize my health and realign my career goals. I travelled the world in search for a new direction.

By the end of it, something was clear: I didn't want to be a software engineer anymore.

So I started freelancing building systems for solopreneurs. I loved helping solopreneurs with the tech they hated so much!

Why? Because I wasn't just solving tech problems, I was unlocking their ability to build a life-style business, something I truly believe in.

Now I teach solopreneur coaches and course creators how to create custom systems that free their time, boost their sales, and support the lifestyle they're building.🚀

Empowering solopreneurs with tech

From building my first website at 17, to losing my passion for coding in my thirties.

After a sabbatical and some soul-searching, I discovered my true passion: helping business owners with the one thing I am most skilled at, the tech.

Meet Your Systems Mentor → Roxana Lafuente

Why You’re in Good Hands:

Master in Computer Science from Universidad Nacional de Córdoba in Argentina
Senior Software Engineer with 8+ years of experience
Systems & Funnel Tech Expert - Systeme.io certified
Marketing Enthusiast
Fun fact: You'll find me in the Madden 17 game credits from my days with Globant

An image of Roxana Lafuente in Colombia, traveling while her funnel was working for her on autopilot

Let’s Build Your System: The One That Finally Sets You Free

I've failed in business far more times than I've succeeded

I built two websites when I was 17 years old. Nobody ever visited them, and I convinced myself that I wasn't cut out to be an entrepreneur.
In 2020, stuck at home, I decided to code a website to help people learn languages. It had some initial success but ultimately failed.
I pivoted to focus on the women in tech community, but after another failure, I pivoted twice more, first to teaching coding with a cofounder, then on my own. Both attempts ended in failure.
I shifted gears again, this time coaching software engineers to cope with impostor syndrome, only for that to fail as well.

Every failure taught me how important the right systems are. Today, I help you skip the hard lessons and build your dream business faster.

Years working as a Software Engineer

Successful

Business

Failed

Businesses

Times I Pivoted

I love being a business owner and I'd love to help you become one too ❤️

But many solopreneur coaches and course creators get stuck on the tech side of things, delaying their progress for weeks.

That’s why I help non-technical solopreneurs turn tech confusion into clarity, so you can build a business that runs smoothly, without the headaches.

Let's Work Together!

Trusted by Global Tech Leaders for My Systems Expertise

An image of Booking.com, a company for which she worked for as a software developer

An image of Yelp, a company for which she worked for as a software developer

An image of Electronic Arts, a company for which she worked for as a software developer

An image of Intel, a company for which she worked for as a software developer

In 2024, I joined a BossBabe program to learn more about marketing. To my surprise, I found that many aspiring entrepreneurs were struggling with the technical side of their businesses.

Since tech is my strength, I saw an opportunity. I began freelancing on Upwork, helping small business owners automate their processes. To my surprise, I loved every project I worked on and that's how this business was born!